If you're working an Network Marketing Internet Business and have tried any kind
of classified advertising, then you know how important it is to get your ad opened.
You could have written the greatest piece of marketing prose ever written but prospects
decide on one thing, as to whether or not, they will open your ad. That, being the
Subject line and the more ads that don't get opened the more critical that can be to
your Network Marketing Internet Business.
So whether your doing advertising copy writing or website copy writing there are a few
tricks to the trade that you can easily learn. One trick being the inclusion of what
copy writers call the
Ten magic words. Here's the list for you:
free, you/yours,
announcing, introductory, new,secret, how to, guaranteed, magic or
magical, and of
course, Easy. Do you remember reading marketing copy with these words in the subject
line? Next time notice how many times you see them when you're opening your inbox.
Another good set of words is of course the adverbs, followed up by what's called the
Trance words. Ever hear of Hypnotic Selling? These words lull you into reading and
reading until you've gotten to the end of the sales letters. Adverbs being:
Quickly,
Easily, and Naturally, so you see how the rhythm of a good sales letter could flow.
Now think about adding these words to your subject lines. I bet they tend to be opened
more so than if you left the words out.
Hypnotic words like
Suddenly, Amazing or Amazingly, and
Discover have been used for
years and even work well today. Pick up a tabloid in the Grocery Checkout line and
look how many times you see hypnotic words being used to describe the exciting story
that's buried inside the magazine. Every magazine on the rack is using them to entice
you to buy.
Writing a good subject line has even gotten easier with the help of two very
interesting web sites that I use and recommend. So if you're saying, "Dan I have no
talent for writing good copy" then this should interest you greatly. The first site
is called Free
target=new> Head Line Creator. The next site has an interesting name which is:
Emotional Marketing
Value Headline. So now let's tie the two sites together for you.
Open both sites in a separate window, then head back to the free headline creator site
and just fill in the blanks, that's it. They will ask you a series of questions about
your ad, fill in the information and click make my headlines. Read through the list,
and now copy one that you like and paste it into the box at the Emotional Marketing
Value Site. It will then analyze your headline for the emotional value, which you want
to be in the high thirty's or above. Remember, people buy and think with their emotions
so you want a high ranking.
If your ad comes in low, now is the time to try some of your Ten Magical words in the
subject line or use an adverb or one of the Trance words, then check the subject line
again. Is it going up in emotional value or did it go down? Keep adding words and
moving them around until you get into the high thirtys or better. If that subject line
isn't working, then go back to free head line creator and pick another subject line and
start the process over until you feel like you've picked a real winner. Hopefully this
will increase your ad response and help you build your Network Marketing Internet
Business.
Hey, Dan Johnson saying thanks for stopping by, check out my
johnson.com/about" target=new">about page and leave me a comment about you. Also
don't forget to opt into my training updates and let me help you build your list and
grow your business. Receive my
5 Free
Videos, my gift to you
Johnson" /"> on how to jump start your lead generating.
http://askdanjohnson.com/how-writing-a-classified-headline-for-your...
You need to be a member of Home Based Business Community to add comments!
Join Home Based Business Community